What happens when a sprint car driver swaps the pit lane for the print shop? You get Jock Goodyer—speed junkie, graphic enthusiast, and the hands-on owner of Platinum Prints. His story doesn’t begin in a studio surrounded by inks and squeegees, but on the racetrack, chasing down laps and launching merchandise for his own team. Fueled by a desire to take creative control (and maybe save a buck), Jock dove headfirst into screen printing—no formal training, just guts, grit, and a little dog named Blaze along for the ride.